RUBERIO RESEARCH · NO. 01–10 · DATA AS OF OCT 30, 2026
Ten studies on running a pool service business in Florida and the Sun Belt: websites, prices, pay, route values, storms and software. Each number comes with its sample, its method and the date we counted it.
NEWEST · NO. 01 · WEBSITES
1 in 10
On a phone, about 1 in 10 Florida pool service websites shows no phone number and no call, quote or contact button on the first screen. That is 11 of 114 independent sites listed on Google Maps in four Florida metros (10%, 95% CI 5%–16%), each checked by hand on a phone-size screenshot taken Oct 30, 2026. Among 72 sites found through state registries, the share was 17%.
ALL STUDIES, BY TOPIC
NO. 01
1 in 10
Website Conversion Index · 114 Google Maps websites · 72 registry websites · 15 pages
NO. 02
1 in 25
Website Speed Census · 126 Google Maps websites · 75 registry websites · 15 pages
NO. 03
8 in 100
Digital Maturity Census · 395 businesses from a register of 16,439 · 186 websites · 13 pages
NO. 04
$133
Pricing by City · 652 route listings · 114 websites · 14 pages
NO. 05
$7
Route Profitability Gap · Cost model, one tech · 7 densities · 41 Florida route listings · 12 pages
NO. 06
+28%
Technician Wage Atlas · 393 metros · 6 occupations · BLS + BEA · 12 pages
NO. 07
+44%
Route Valuation · 4,072 broker listings · 7 regions · 14 pages
NO. 10
$4.87
Software Cost Benchmark · 13 products · 34 plans · 42 price points · 13 pages
NO. 08
12 of 25
Best Cities for a Pool Route · 196 metros · 7 pillars · 10,000 weightings · 19 pages
NO. 09
1.5 days
Hurricane Exposure · 1,136 counties · 111 storms · 22 seasons · 13 pages
HOW WE DO RESEARCH
Government statistics, public listings and the public pages of company websites. No paid panels, no data we can’t show you.
Every study says how many things we looked at, how we counted, and what would change the answer.
Each number carries the date we collected it. If we fix one, the study says what changed and when.
We publish totals and shares. A business in a sample is never singled out, praised or shamed.
Each study comes with a summary data file, so you can rerun our numbers or prove us wrong.
USE THESE NUMBERS
Writing about the pool trade? Use any figure, chart or table from these studies. Name Ruberio Research and link to the study page, so your readers can see how we got there.
HOW TO CITE · EXAMPLE, NO. 04
Ruberio Research (2026). Florida pool accounts on routes for sale today bill $133 a month, 35% more than the sold-route archive (No. 04). Data as of Oct 30, 2026. us.ruberio.com/research/pool-route-billing-per-account-florida/
GUIDES FOR OWNERS
COST · 6 MIN READ
The two numbers behind a pool service website, what each one covers, what to get in writing, and what our research found on 114 Florida pool sites.
CHECKLIST · 6 MIN READ
Twelve things a pool service website needs, in the order a customer looks for them on a phone, with how many Florida pool sites in our study have each one.
DECISION · 5 MIN READ
When a Facebook page and a Google Business Profile are enough for a pool route, when your own website gives you more control, and a five-minute test.
OWNERSHIP · 6 MIN READ
Changing web designers step by step: what access to collect, how to keep your email working, how to keep old links alive, and what to check after.
$49 today. A real website at your private link in 48 hours. Then you decide.
For pool service companies and fence contractors
