Know it before you hire.

Plain guides for pool service owners about websites, domains and what things should cost. Each one starts with the answer and shows where the numbers come from.

• The short answer first

  Two or three sentences at the top. Read those and you can stop.

• The numbers behind it

  Where a claim needs proof, we link the study or the source.

• What to get in writing

  A checklist you can take to any web designer, us included.

• When you don’t need us

  Some owners are fine with what they have. We say so.